Tuesday, July 16, 2019
How to Setup Google Tag Manager Account

How to Setup Google Tag Manager

Google Tag Manager is a free tool from Google. This tool helps us consolidate all of our tags under one umbrella and provides functionality to test tags well before pushing them live. This is a really fast way of implementing all of our tags without breaking our website. If any tag code will be broken, then only that tag will not work but will not break your entire website.

As we have created the Google account previously hence we will start the process from the Google Tag Manager account creation. If you are starting from zero and do not have any Google account, then please follow How to Setup Google Analytics Account from Step 1 to Step 6.

Step 1

First, open https://marketingplatform.google.com/about/tag-manager/ in your browser and click on Start for free button on the page.

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Step 2

As we have previously created the Google account using our email address, hence we will login here by entering email & password.

how-to-setup-google-tag-manager-account-step2
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Step 3

Please click on Create Account to proceed next.

how-to-setup-google-tag-manager-account-step3

Step 4

At this point, Google will ask you to select what exactly you are trying to track? e.g. Website, iOS App, Android App or AMP. Here, we are covering only the Website tracking for now and will cover the other tracking options in my upcoming blogs.

I am attaching the screenshot with filled information to give you an idea how to fill this form.

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Step 5

On the next screen, please select I Accept checkbox at the bottom of the page and click on the Yes button in the top right corner.

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Step 6

Finally, Google will give you the tracking code which you need to implement on your website.

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Congratulations!

You have successfully created your Google Tag Manager account and your code is ready to be implemented on your website.

Please get in touch if you are stuck at any step or not sure what information you should be entering as part of the account creation process.

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